Eric Schroen

Illustration

For products, brands and one state

Illustration systems I drew and art-directed for Hologram, Ibotta and Dooly, plus a self-initiated series from my studio years.

Hologram · 2021–2023

Isometric IoT system

An isometric illustration system and pictogram set for the marketing site, showing what cellular IoT does in the real world.

Sole illustrator and art director

Hologram marketing page headed 'Connecting smart agriculture solutions', featuring the tractor illustration
As shipped on the Hologram marketing site
  • Isometric cargo ship stacked with containers, surrounded by tracking dashboards and SIM cards
  • Isometric tractor with soil sensors and crop-monitoring dashboards
  • Isometric patient monitor and glucose meter beside a SIM card
  • Isometric electric scooter with location and battery dashboards
  • Isometric robotic arm assembling a car, with production dashboards
  • Oversized SIM card with signal and usage charts
  • Isometric laptop showing a connectivity dashboard
  • Isometric fleet of delivery trucks with route-tracking dashboards
Grid of 32 green and purple line pictograms for IoT products and features
Pictogram set

Ibotta · 2019–2021

Rebrand spot illustrations

Spot illustrations from the company-wide rebrand, used across the app for rewards, empty states and onboarding.

Sole illustrator and art director

Ibotta app screens using the spot illustrations, including a savings balance and an empty state
As shipped in the Ibotta app
  • Delivery rider on a red scooter carrying groceries
  • Grocery bag of produce and bread on a pile of cash-back coins
  • Two piggy banks touching snouts over stacked coins
  • Phone showing the Ibotta logo beside stacks of cash
  • Banknotes and coins tumbling
  • Storefront with a magnifying glass and question mark
  • Banknote and coins under a magnifying glass
  • Phone beside a long paper receipt

Dooly · 2021

Hand system

A modular hand system for onboarding and product moments: each hand reaches in to do one job.

Sole illustrator and art director

Dooly 'Connect your calendar' dialog featuring a hand illustration
As shipped in the Dooly app
  • Four hands reaching toward each other from different holes
  • Hand reaching out of a hole holding a purple card
  • Hand holding up a yellow star
  • Hand peeling a calendar page
  • Hand raising a gold trophy
  • Hand holding a blank tablet
  • Hand holding a stopwatch
  • Hand holding a yellow megaphone

Sherman St. Studio · 2015–2019

Daily Colorado To Do

A badge a day for things to do in Colorado, each built around the state flag's C.

Self-initiated series

  • Stained-glass-style flower over rainbow hills
  • Badge of a boot on a bike pedal with the Colorado C
  • Gondola car framed by a sunset circle
  • Lion carrying a flag beside a chess king
  • Denver Union Station facade with its rooftop sign
  • Bighorn ram against mountains and sky
  • Telescope pointed past red rock spires at the night sky
  • Skateboard deck with a mountain graphic, shown front and back
  • Food truck with a fork-and-spoon mural
  • Record player on a calendar page labeled Monday
  • Abraham Lincoln portrait beside a pint of beer
  • Striped planet circled by a satellite